So you have to pitch sponsors who want "exclusivity of product line"...meaning ONE call company, ONE bow company, ONE firearm company, ONE scent company, ONE arrow company, ONE optics company, etc etc..you get the picture.

So you have to produce a MEDIA KIT, which includes your pilot, a pricing sheet, a sypnopsis about the show and the Networks info, average ratings and viewer demographics.

You then fly your tail out to the SHOT SHOW in January and the Archery Trade Association show, and the WTF show and start the DREADFUL job of pitching your show for financial support!

This used to be easy actually..when I started in 1999 there were 35 shows..now there are over 700...all trying to do the same thing as you!
You meet with marketing directors of every company you can for each of the various types of products..bows, guns, calls, blinds , treestands, arrows, bullets, etc etc.

You then try to sell them your spots for the amount you need..especially commercial spots. However, you also sell product sponsor spots( no 30 second commercial spot, just product usage, as well as a close captioning spot , who pays for the close captioning of the show which is mandatory).
And hopefully..you sell enough spots of the various types to actually pay the airtime, editing and travel bills and STILL have enough to be profitable!