I have never heard anyone brag on the Hornady Whitetail ammo. I have never picked a round of it up, so no personal experience with it. There was a thread on here probably two years ago where everyone was fussing about it. I considered buying some for my 7mm-08, but bought the Norma instead and I am glad I did. The Norma brand has been flawless on coyotes 200 yards plus. Never shot a whitetail with the Norma though.