Noticed the other day when I went to walmart that the 7mm-08 ammo was right at $30 a box and it wasn't anything special just Winchester powerpoints. Even the 6.5 CM ammo was $19.99 a box which seems backwards to me. I reload so it's not really a big deal to me but just doesn't make much sense when I can go buy a box of 308 for $20 a box which is the same brass and can be necked down to use in a 7mm-08, it takes close to the same amount of powder and the 308 has a heavier bullet.