If I'm paying someone to do our yard -- which we don't -- then it better look like a golf course when you drive away and no clippings or leaves in the skreet.
As for the other, they don't have to look like something out of Downton Abbey. Looking professional, relatively speaking for yard service crews, IMO doesn't hurt, though, especially if you're starting a new business.
"Hunting Politics are stupid!" - Farm Hunter
"Bible says you shouldn't put sugar in your cornbread." Dustin, 2013
"Best I can figure 97.365% of the general public is a paint chip eating, mouth breathing, certified dumbass." BCLC, 2020
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