I have now or have owned in the past, several brands of the high end coolers.
On the hard coolers, I rank them as -
1 - Pelican
2 - Rtic
3 - Brute/Bison
4 - Yeti
Soft coolers, Rtic is better than Yeti which is better than Bison/Brute, with Fishpond a close 4th. Have not tried any of the others.
Rtic #2 and Yeti #4? Their Hard coolers are basically carbon copies of the Yeti 😆
Rtic has better drain plugs and heavier hinge rods. In addition, the Yeti 65 will NOT hold 65 quarts of water, and the Rtic will. You have to go to the Yeti 75 to get the same capacity, and it is currently double the price.
Same reasoning on Bison/Brute coolers being between Rtic and Yeti on my list.
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