Because it has plenty of energy for a pine goat, and soft recoil. I've been married for 31 years. As I am not allowed variety in my women, I will find it numerous interesting calibers. grin

I don't hunt with it often, but a .243 will drop them quick if you do your part. My chosen ammo has 2139 ft/lbs of energy at the muzzle, and still has over 1200 ft/lbs at 300 yards. We hear all the time how a 6.5 creed is a 1000 yard deer rifle (I don't believe it, BTW), and the .243 has more energy at 400 yards than some creed loads at 500.

Is it an ideal round for elk? No, but that ain't the question here.

No reason for a grown man to step away from a rifle that he likes just because it's a .243.