If women were completely honest and financially able (which they are becoming more and more open/able by the year), then marriage rates will plummet to well below 50% because most men will not be able to reach a woman's hypergamous standards. Also, male beautification ie weight-lifting, tanning, dressing better, etc. will become more and more common as men can't expect sexual interest just by having a decent job. Women want to marry men that are at a minimum their social equal if not preferably well above them physically and financially. Its just facts same as men preferring young, busty women for gestating babies.