I've been on Marks email list for years. I've been to countless sales and they have never disappointed. I got an email yesterday at 7 PM, after store hours informing me of "Shimano Days Sale" with a huge selection of shimano reels at wholesale prices. I got there this morning right after they opened and there were 2 reels with a sale sticker on them and a cabinet full with MSRP stickers. I asked the salesman where the shimano sale was expecting a table full somewhere, he laughed and said they all sold quick! There were maybe 10-15 guys shopping, only 1 in the fishing department. It's hard to believe Marks has started bait and switch ad campaigns, their emails will now be flagged for junk.