My boy will be 5 in March and he gets them on a regular basis. He get the explanation and I get the yes sir afterwards. His problem is listening. I am pretty sure he hears me tell him no then he does it anyway.My wife will give him some also but she is not consistent with them. She will tell him no 10 times and if she thinks its not worth a whooping she raises her voice, which makes my job that much bigger. She stays at home with him so he gets that with her then when I get home from work he gets after the first no. I know I was the same way and pretty much the same parenting. It will all work out in the long run.