To me ammo cost is very cheap considering what I spend to kill a turkey. I pay 8-10 dollars a shell and don't think twice. I understand the how dead do you want them train of thought, and it may be hard to teach an old dog new tricks, but the technology of HTL loads is unquestionable. In my opinion, when I get myself in position to take a shot on a bird, I want the shell that gives me the best chance of making a clean kill