My wife is a vegetarian and said she doesn't like beyond meat products at all. She does like some of the other brands of fake meats. (Don't ask me why) So they are already limiting their customer base to vegetarians and then limiting it even further to those vegetarians that actually like their products. Sounds like a great business model. I think Gates should pour more money into it.

Note; my wife isn't one of the animal rights nutcases. As a matter of fact she has killed deer herself and doesn't mind helping me process meats or cooking it for me. She says it's healthier and that is why she prefers to eat that way. We agreed to disagree on this matter so it's not a problem for us. I get the meat from her plate when we eat out so that's actually a win for me.