The problem with QDM is the fact that to keep it fresh QDMA has to keep it ever evolving on TV and in print in order to keep membership growing.

It is all about $$$ if things are not ever changing and evolving then it seems stagnant and they lose members so they have to keep things fresh. It a double edged sword. We get some cool new research and learn some new stuff but mostly it all about generating $$$.

It's the same way I feel about coyote research. You can research coyotes until your blue in the face but you will always have to manage them in localized populations just like you do deer herds. The only reason it became such a huge story is researchers, writers and the like saw lots of $$$ behind the subject.