Subjective may not have been the best description of reliability.. I'll give yall that one.. That is what it is.. But truck brand preference blinds a lot of folks being able to be non - subjective. That's sort of what I'm saying here. Some are Chevy some are Ford, but in the long haul of what they've put out over the years they are about even in my opinion. I don't have a favorite brand personally. But hey, to each his own.