VRBO is kind of like the Uber of rentals. You create an app that uses other people's time, capital investments, hard work and resources, and then take about 40% of the cut for basically doing nothing and risking nothing. And then play all kinds of games with the people you are ripping off like listing them way down the search if they opt for a less expensive plan, holding your money, etc...
Today's society, especially the younger folks, don't care about this, either, unfortunately. They just see it as "that's how it goes" and continue to use it, or they transition to the next thing. They're more fluid.
The companies like Uber know this. Once they get you hooked then they know they can do whatever and still keep the market.
