Twenty-five years ago the then-parent company of Field & Stream Magazine sold licensing agreements to use the name. Since then that parent company sold all its publications to another one -- Bonnier Corporation.

The current magazine and parent company have zero involvement with the existing Field & Stream Shops that are a subsidiary of DSG. None. There is no crossover, partnership, association, consulting, nada. They don't do anything and the magazine doesn't have any influence on or decisions-input about what the retail store does, and vice versa.

I learned this before the Field & Stream Shops opened a couple of years ago and confirmed with a friend this morning.