Kudos to the WY game warden for busting a poacher. Plano Synergy group will take a financial and PR hit. Watch for retailers to cut ties if the heat gets turned up too much. Big retailers are closely following this to see if the storm will blow over. If it begins to blow back on retailers, then they will drop Plano Synergy products like a hot match. Conservation groups will also distance themselves from Busbice and his company's products.