They're all idiots! But there's millions and millions of more idiots out there buying all their gimmicky products! So I guess that makes them sophisticated idiots! I have a buddy who has filmed Big Bill in several hunts and he said it's a miracle the guy ever kills anything, he only hunts a couple hours when he goes. And I haven't seen this particular episode but I've seen several episodes where he gets pissed at his or his sons guests for shooting small or young bucks. Although I think it is staged I still don't get it, I have a hard time believing they'd actually air episodes where he is really pissed but if it is staged why would they want to make him out to be a Richard Head?! That's the part I don't get.