I honestly don't see how they have stayed in business myself. Everything in their stores is expensive, they have a lot of staff and very few customers. I won't spend money there either and have never liked their stores.
Only thing we've ever bought there are shoes/cleats...it pains me to give them money but they usually have a much better selection than Academy and their prices are actually comparable. If I had other options, I'd take them, but it seems they're always the only one in town with the shoes we need when we need them.