Originally Posted by trlrdrdave
Yea I don't understand this either. Not a move I would have made. I wonder what is the real reason. I guess time will tell.

The “move” is simple to understand- the majority of voters are beef consumers, not producers. Cheaper beef equals less things for folks to complain about.

The “messaging” missed the mark, as it clearly doesn’t help American ranchers.

You're only as good as your worst shot-