The comments here are from us middle age and older and though we're not turned on by Nike any longer, what about our young adult kids and young grands? They are the ones that drive the popularity of fashion/sports brands. I bet there's still a status symbol in the schools with who's wearing what sneaker with some kids. I know my 31 year old nephew definitely puts his 8 year old ball playing boy in whatever is popular, Nike, Under Armor, etc... just like his dad did him. We also have a grandson that is name brand conscious so much so that he asked for a very particular New Balance shoe from us for Christmas... $178 and the other grand wanted a particular red nike warmup suit. And I thought, Y'all aren't going to college to support this habit? (both seniors in hs at the time)

On another note, I have had a pair of nike bike shorts I bought 20 years ago. Those things have seen me through skinny and much more. They're still holding on! Crazy! Not sure the quality is still there in their products today but I'm certain the prices have tripled. I still think Nike is relevant for the younger, sports minded folks.