Sadly, yes. Prices are why I went with the mid size Colorado. And I love it BTW.
There a couple of guys at the gym that drive the GMC version of that truck and the 4x4 versions look bad ass. Great looking truck. I was hoping they had a naturally aspirated V6, but I think they are only available in the turbo 4 banger. I think the Nissan Frontier is the only mid-sized truck available with an NA V6 in it.