What percentage of folks do you think actually research candidates before voting?
This is why if you are in a race with multiple candidates, you hope your name is at the top of the list.
That is true and its been proven. Some states make it a random draw for top of the list because it was found that alphabetical listing always sides towards the top of the alphabet winning in among unknown candidates.
"Never Trust Government" -- Smart people. "The Great thing we should Fear and the Weird Thing we Trust is Elon Musk" -- Me "You can be broke but you cant be poor." -- Ruthie-May Webster