I do reload, but am not quite to the avid level yet. Usage is multi-purpose whitetail hunting exlusively, as that's all I do. I try to avoid hunting anything that would require shots longer than 300 yards, but I've take a buck at 480yds with the .280 Rem. 90% of my hunting is done from a climber where my shots could range from 10-200yds. I have a plethora of guns that check all of those boxes. Like many, I love guns, am fascinated by ballistics and have probably made too many "cool factor" rifle purchases in the past (.325 wsm, .300 RCM, .350 Rem Mag)