Plain and simple, it's because they can. Excluding dropping "tv" entirely, because let's be honest, most households aren't going to do that, what are your other options? Even at the new price, it's still cheaper than your average cable or satellite plan and it's a LOT more convenient.

The new trend or buzzword in Corporate America is "growth". It's no longer enough to remain profitable year-on-year, companies now feel like they need to grow year-on-year (often with 15-20% growth being the goal). And they know they have the American consumer over a barrel because there's no escaping it. A consumer, in most cases, can't bail on a company for doing it because the competition is doing the same thing.

Isaiah 5:20