Been in the business for 28 yrs. You can see in my screen name what department. In the early 2000s we would sell 200 to 250 units per month now we sell about a 100. in my thinking price on new trucks is way out of line. You have to understand the big wigs running the show have never been on the front line trying to make a living selling this high priced trucks. The price has gone up much faster than peoples wages, and what do they care when they build a truck and send it to the dealer they get there money right then! On the 0% it is a feel good thing. If you have good credit you ( in most instances) you are not going to pay as much in interest as the rebates you are giving up. And if you are not going to keep it the whole term of finance you are paying 5 to 7 thousand more for the truck.