I said before the whole "not selling assault rifles" stunt was as much about getting rid of dead inventory as it was a cultural position. I doubt Dicks sold enough of those guns / ammo to even profit enough to pay for the inventory, it's definitely not their predominant clientele. Also probably has some to do with legal CYA maneuvers, I'm pretty sure lots of these retailers are concerned with being implicit in a lawsuit. So legal tells them they need to seriously consider getting out of the gun business....it's socially "cool" with their demographic, it moves dead overhead, and alleviates legal implications. That's just a guess. I'm betting if a substantial percentage of Dicks business was "assault rifles", they wouldn't have stopped. Like I said about the one near my house in Oxford, 1/3 of the whole store is youth baseball stuff, THAT'S what they're selling.
