Something I've never really understood are these "Let's see what happens when we shoot at ___________ demonstrations". I saw a guy shooting at 1-inch plywood quartering away the other day. Not to my surprise, none of the broadheads performed very well. But guess what...it doesn't matter because its a piece of plywood. An impratical comparison to live flesh. The only way this translates into any useable data is if your deer is wearing plywood armour, has a cinder block for a lung, or has 2x4s for ribs. Now the demos with balistic gel and bones make sense.Anything else is a waste of a good blade.