This IS me making an observation that I've never seen anything captivate such a huge percentage of whole communities (the kids, parents, grandparents, aunts, uncles, friends), for anywhere from 7 to 10 months of the year (some 12 months). Entire businesses have been created around it, and those businesses are exploding. Social media is growing more and more exclusively about it. It looks like a huge wave that covers everybody and everything. Only the kids are actually playing the game, but the REALLY INTERESTING THING is how caught up the adults are in it.
