Seems like there is a new line of roto molded coolers coming out every week. Just different names.
Yep....I just don't get it. "Oh, but they can keep ice for 5 days"....but realistically, how many people, really have a need to keep ice for 5 days? aside from someone maybe on a charter boat that or someone going to a primitive camp site for several days, I just don't see the point.
I'm sure there are a few folks out there that truly
need some super-duper megacooler, but most people just want some fancy beer cooler.
The whole luxury cooler trend is seriously baffling.