They just flat sold out of them...they work great and I just updated mine to the latest firmware that is supposed to give you better cold weather battery life and operation. That’s not really a big deal for us Southerners. The company just could not get the logistics to keep up with demand during this COVID economy. I run a few of these and a couple of Spartans. You can’t beat the Reveal for the money, but I think the $99 ones are history. Demand has driven up the price.
The dealer i bought mine from said tactacam sent the dealers an email about parts shortage due to covid is why they aren't being produced right now because they have ran out of some of the parts needed